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Brainchild — marketing strategy and audience intelligence.

Your next campaign, mapped out in the time it takes to make a coffee. A complete marketing direction, ready in minutes, not weeks.

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Minutes
From data to direction
0spreadsheets
To build a real audience profile
In good company

Companies who already trust Σ Logos.

How Logos works

The data-driven marketing OS.

Logos reads public audience signals across five platforms, runs them through one data engine, and hands your team everything from insights to ad agents. Work that takes weeks by hand runs in minutes.

PUBLIC SOCIAL DATAMARKETING WORKFLOWLOGOSDATA ENGINEFacebookAudience insightsInstagramPersonasTikTokStrategiesYouTubeContent briefsRedditAd agentsPUBLIC SOCIAL DATAMARKETING WORKFLOWLOGOSDATA ENGINEFacebookAudienceinsightsInstagramPersonasTikTokStrategiesYouTubeContentbriefsRedditAdagents
Five social platforms feed one engine. The engine returns five outputs in the order a campaign is built.

Collect

Public audience signals from Facebook, Instagram, TikTok, YouTube and Reddit, pulled together for each campaign.

Understand

One engine turns large amounts of raw data into a clear picture of who the audience is and what moves them.

Act

Audience insights, personas, strategies, content briefs and ad agents, each one built on the step before it.

Inside Logos

See it work.

Personas

Lore-deep Gorillaz Devotee

Goal fitStrong fitLoyal Fan (listens carefully, returns often)
Ages 25-34United KingdomMale-leaning

Their relationship to you

This audience has a long-term, identity-defining relationship with Gorillaz. The band is not a discovery but a companion across years of personal history, with specific albums mapped onto formative life moments. Their relationship is simultaneously deeply loyal and critically demanding: they hold the band to the standard of Demon Days and Plastic Beach, and new releases are evaluated against that internalised canon rather than welcomed uncritically. For The Mountain campaign, they are the most valuable early-adopter and word-of-mouth amplifier segment, but only if the content respects their insider knowledge and the band's creative integrity.

Personality (The Big Five)

Personality & Extra Traits

OpennessConscientiousnessExtraversionAgreeablenessEmotionality
ChannelOrganic usePaid use
Facebook
Organic use
  • Cross-post key Instagram character art drops to Facebook Page for incremental organic reach among older alternative music fans
  • Share press coverage links as organic Page posts during Consideration phase to leverage authority endorsement
Paid use
  • Run retargeting campaigns in Weeks 3–4 to Instagram and YouTube engagers who have not yet clicked through to Spotify, using conversion-optimised creative with a direct save CTA
  • Deploy social proof ads in Final Push week featuring streaming milestone numbers or press quote pull-outs, targeting warm custom audiences
  • Use detailed interest targeting (Gorillaz, Massive Attack, Blur, Portishead, trip-hop) for a small prospecting campaign in Week 1 to supplement Instagram reach in the UK
Ads

Your audience. In action.

Sample data · Last 7 days
Campaign type

Awareness

Platforms

Facebook · Instagram

Targeting

Lore-deep Gorillaz Devotee

Amount spent
€420.00
Reach
48,600
Impressions
72,900
CPM
€5.76
Link clicks
1,458
Link CTR
2.00%
Campaign overviewFacebook & Instagram · Awareness
Three steps

From signals
to strategy.

01

Connect your socials

Link Logos to your social and marketing platforms. It starts reading your audience signals immediately.

02

Understand your audience

Logos builds a clear picture of who your audience is, what drives them, and how they behave, without you building a single spreadsheet.

03

Turn insight into direction

Get personas, strategy recommendations, content guidance, and advertising set-up tailored to your specific audience - ready to use.

Compare the difference

Same question.
Sharper answer.

Without Logos

  • Audience assumptions based on gut feel
  • Strategy defined in a room, not from data
  • Content created on instinct
  • Hours building personas manually
  • Disconnected tools, scattered data

With Σ Logos

  • Audience profiles built from real behavioral data
  • Strategy informed by what your audience actually responds to
  • Content guided by genuine audience insight
  • Rich personas generated in minutes
  • One clear intelligence layer your whole team can use
Traditional agency vs. Logos

Eight weeks of work,
now minutes.

The work that used to take a full strategy team weeks (research, decks, briefs) now happens before your coffee gets cold.

Deliverable
Traditional agency
Σ Logos
Research & Insights
2–3 weeks
Minutes
Strategy Document
2–3 weeks
Minutes
Content Brief
1–2 weeks
Minutes
Total time
8–9 weeks
Minutes

*Based on benchmarked engagements with mid-size consumer-brand agencies.

Ready when you are

Stop guessing.
Book a demo

A complete marketing direction, ready in the time it takes to make a coffee. No agency retainer. No spreadsheets. Just direction.

Book a demo